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There were modest differences by household income when Pew Research first began measuring social media usage in 2005: 4% of those living in households earning less than ,000 used social media, compared with 12% of those living in household earning ,000 or more.
Those differences have persisted even as each group has seen dramatic growth in usage.
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In 2005, 2% of seniors used social media, compared with 35% today.
At the same time, the share of those with a high school diploma or less who use social media has grown more than tenfold over the past decade.Forget chancing meeting a nice guy on a night out, life is too short to play a waiting game! Nearly two-thirds of American adults (65%) use social networking sites, up from 7% when Pew Research Center began systematically tracking social media usage in 2005.Today, 78% of those living in the highest-income households use social media, compared with 56% of those in the lowest-income households – a 22-point difference.
When it comes to race and ethnicity, trends in social media adoption are defined by similarities, not differences.In many previous Pew Research reports, the share of social media users has been reported as the proportion of who had adopted such sites, rather than the full adult population, which continues to include a relatively small share (currently 15%) who still remain offline.